Manager, Search Marketing

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Responsibilities • Serving as primary contact for day-to-day clients • Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy) • Overseeing day-to-day internal team’s work on bid strategy optimization and testing • Establishing and driving paid search best practices for team to assimilate across tactics and activations • Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision • Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations • Ensuring that media deliverables meet and align with client goals and objectives • Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied • Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others • Ensuring that analysts are effectively developing and optimizing campaigns for added value • Overseeing performance forecasting, budgeting process and allocation with client and internal stakeholders • Providing creative solutions to client challenges • Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders • Understanding big picture implications and how insights can be applied in other programs and environments • Active knowledge sharing with capability and broader agency This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. The Company anticipates the application deadline for this job posting will be 6/5/25.