Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Paid Social Strategist is responsible for the performance, strategy, growth and execution from A-Z of paid social accounts. You will work closely with the team and our clients making sure we are hitting or surpassing monthly performance goals, as well as collaborating with the creative, organic, and influencer/partnerships teams to ensure we are best-in-class across the channel Heavier emphasis on TikTok and Meta • Lead execution of optimizations concerning performance improvements relative to goals • Effectively own strategic communication internally and externally for clients and client teams • Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items • Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or Slack (as applicable) • Excellent marketing and business strategy acumen • Complete understanding of the marketing funnel and how to execute via paid social • Full understanding of the eCommerce model and basic lead gen strategies • Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results • Ownership of performance reporting and strategy communication • Execute performance reporting A-Z with excellent presentation creation capabilities • Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written) • Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps • Present forward-thinking plans and execute to drive business results • Operating as an effective member of the team for both department and account teams • Contributing to a constructive and effective work environment in line with PD core values • Actively participate in the growth and development of junior talent where applicable • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digitals Nova ecosystem as it relates to your department • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digitals Nova ecosystem as it relates to your department Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount.
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